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Money-saving MyDay tickets prove a hit with young people

2 October 2018

MyDay, the new all-day, £2.60 county-wide bus ticket for West Yorkshire’s under 19s has been hailed a success, with over 25,000 sold over the summer. 

Launched in July, the money-saving multi-operator MyDay has been used by thousands of young people to travel throughout West Yorkshire. Over 25,000 were sold over the summer and bus companies recorded a 25% increase on multi-operator child bus ticket sales over the previous August.

MCard and Bus18, which includes  West Yorkshire Combined Authority and major bus operators Arriva, First and Transdev, worked with the Leeds Youth Council and other young people’s groups to develop and promote MyDay.

Find out more about the money-saving MyDay tickets and how to get one.

When MyDay was launched in July, Cllr Kim Groves, Chair of the West Yorkshire Combined Authority Transport Committee, said: “Making bus travel more attractive to young people, which will help reduce the environmental and economic costs of congestion, was one of our key aims when we set up Bus18.

“Introducing the money-saving MyDay ticket will be the third initiative we have taken to achieve this. Since the start of the year we have dropped the need for those in school uniform to show proof of age passes, and this summer we are removing the requirement to show these passes for all under 16s.

“These changes have all been in line with feedback from young people who will, I’m sure, be pleased to see they can be instrumental in bringing about real benefits.”

Thomas Schofield, Leeds Youth Councillor said: “It’s great to see that more young people have benefitted from cheaper and easier travel as a result of the work we on the My Day pass this summer as part of our “better transport for young people campaign”

Richard Cracknell from Leeds City Council said: “The Youth Council members really enjoyed the challenge of shaping the MyDay brand to make sure the end product would engage with young people. These results clearly show that it was pitched absolutely right and it’s great to see that so many under 19s have benefited from cheaper travel this summer.”

Richard Armitage, Chair of West Yorkshire Ticketing Company that manages the range of MCard tickets, said: “We have been delighted with the results and grateful to all the young people across the county who helped with this campaign. Making bus travel more attractive to young people is one of our core aims and removing barriers to travel by not needing to show an Under 16 or 16-18 MCard for this particular ticket has definitely helped. What’s even better is to see so many young people using public transport and making the most of their free-time over the summer getting out and about. We plan to continue developing and promoting our ticket range and retailing options for our Under 19 customers.”

Find out more about the money-saving MyDay tickets and how to get one.

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